Our OOH highlight comes from Wrigleys Extra gum – “Be One With Your Gum”, exhorts a poster with a smiling young guy, gum between his teeth. An Extra pack shot and the brand’s “Chew Good” strapline sit below. This ad is a solid all-round performer but particularly strong on JCDecaux’s AI-enabled Attention metric, where it was the top performer. You can see why – simple, bold colours, a strong pack shot and a poster dominated by a human face, all of which are things that get audiences to take notice.