media, Brand VI, e-commerce platforms, search, AV and Print. 

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My recent work explores the intersection of creativity and technology, using AI-driven innovation to enhance storytelling, optimise efficiencies and uncover new opportunities.

 

With a focus on production innovation to enhance the creative processes whilst, streamlining creative workflows, amplifying strategic alignment, and delivering impactful multi-channel campaigns that drive business efficiency.

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I have a proven ability to lead innovation in large organisations and integrate cutting-edge technologies like generative AI, content automation tools, pre/in/post flight testing and more. 

 

Throughout my career, I’ve had the privilege of working across industries such as FMCG, food, tech, fashion, sports, and entertainment, collaborating with globally recognised brands. This breadth of experience has given me a deep appreciation for how stories can resonate across different platforms and audiences.

 

Storytelling remains at the heart of everything I do. Whether it’s shaping a brand’s narrative, developing strategies that connect with audiences, or leading teams to create cohesive campaigns, I strive to deliver work that’s innovative, purposeful, and aligned with both creative and business objectives.